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In all works of life there are two kinds of people, well maybe 3. Those who act regardless of the situation. They are positive and continually looking ahead. Then there are those that shut down and panic. They take no action, are negative, and only worry about the past and what just happened. Then there are the middle of the road folks. They don't react too strongly in either direction. They never make big strides toward success but they never really fail because they don't take chances. My tip for you today has to do with the economy and how it is making you react.

During difficult times we all need to be aware of our actions regarding business. Potential customers might be more difficult to find. But they are out there and you need to find them.

When times are tough the natural instinct of businesses is to be more conservative with marketing. When in fact they should be looking for newer and more effective strategies that will attract business. Tough times, just like in sport, calls for the success minded people to come to the forefront. It takes a person who is willing to spend a little more time being creative and willing to find what works. Just because what you used for many years all of a sudden stops doesn't mean something else with a different message can't work.

With the holiday season around the corner most of you will send many Christmas or holiday cards to business customers, family, and friends. But how many of you will send a Thanksgiving Day Card? And will you give the people you are sending them to an opportunity to get a discount on some popular item? How many of you will use catchy themes and slogans that get the recipients attention? Also, How many of you have a multiple step campaign to stay in front of your customer?

Like I said the old methods are not working so well right now. You have to gain the trust of your customers and, most importantly, stay on top of their mind.

So Here are some Key things you should be thinking about this year to keep your clinics, camps, training facility, or any other business you have out in front:

1. Don't just send cards during the expected time of the year. Be different. Why not create your own Holiday Theme.

2. When planning to market to your customers have more than one mailing or message. You should have a multiple step campaign ready to go each time you have a new promotion.

3. Why not create a theme for you new product or programs. People like new and different ideas. Don't be the same as everyone else.

4. This is a big one! What are you doing to let people get into your programs or to become a client? Are you making it difficult for them to at least "get in" or do you have a program that let's people get to know you and have a taste of who you are and what you can do for them? Take a big look at your program and see if you can make it easier for people to join your world?

Obviously there are more things to do but these 4 will get you on your way to being successful during difficult times.

Have a great weekend and talk to you Monday.

Yours In Speed,

Lee

PS: The few strategies I mentioned above have take thought and planning. You don't want to just through it out there without having some kind of a plan. If you are interested in hearing learning more tips you want to take a 2 month FREE trial with the http://www.speedinsiders.com/. The Speed Insiders Program will give you valuable training information all month long but will definitely make you think differently about your business.

PSS: For those who are serious about their business and tired of not making improvements there are definite strategies you are missing and many dollars you are leaving on the table. Your business is no different than a sports team. There needs to be a system of getting results by making continual improvement each week. The system you put together needs to be designed to grow you business, not just hang around and barely stay in business. This is why I have created the Platinum Coaching and Mastermind Program. For those tired of not knowing what to do and eager to grow their business. If you would like to learn more about the Platinum Coaching and Mastermind Program send you questions and request for more information to BusinessCoaching@SportsSpeedEtc.com. Let's get you the success you deserve.